Hygienism and Childhood in Barranquilla:

Discourse and representations

Abstract

This article deals with Medicalization from advertising in Barranquilla during the years 1938 to 1944, taking as a source the newspaper La Prensa, will study Barranquilla in full economic boom and its social problems, among those, hygiene, and this will be reflected in the deaths of children under 10 years, simultaneously the city and the country lived a remarkable moment of economic openness that contrasted with the precariousness of basic services, in short, advertising will know how to take these needs and make them consumable, for this reason we take the advertising of food and medicine for children, since the shortcomings of the state apparatus were filtered by commerce through advertising strategies that sought to medicalize the childhood of the city, in that order of ideas, we intend to answer the question in what way the advertising strategies of products for children had a place in the social context of Barranquilla from 1938 to 1944?